Our Story


Hey there! I'm Alex - a mama to two boys, military wife, lawyer, and owner of Well Raised Co. I am so so happy you're here!

I started this little shop back when my husband was deployed in 2019 as a way to pass the time.  Flying solo with my toddler for 10 months, my parenting style (for better or worse!) became "whatever works."  At one point I realized that making things silly was a heck of a lot more effective than laying down the law. Particularly when I got a toy involved! You see, if "Mickey" told my son to try a bite of food, he would happily gobble it up.  But if plain old Mommy asked sweetly? Blank stare.  

When Christmas rolled around and we began the Christmas Elf tradition like so many other families, I knew I had to make the most of the Elf's influence! Call it bribery if you want, but the Elf knew people in high places (wink wink) and if anyone could get through to a kid, the Elf could! So "Elf Advice" was born as a way to encourage good behavior. 

Since that time, I've had lots of fun making other silly and sentimental products for kids and parents. I love being creative, intentional, and saying " I love you."   

Like most of you, I'm just learning as I go and trying my best at this incredibly important job of raising babies. But at the end of the day, my 30,000 foot take on parenting is simple. Make your children feel safe, loved, teach them to be good people, and have some fun doing all of it!  I hope you find something here that helps you raise your kids your own way. I promise, you're doing it right!