Our Story


Hey there! I'm Alex - a mama to two boys, military wife, lawyer, and owner of Well Raised Co. I am so so happy you're here!

I started playing around with blogging and graphic design back in 2019 as a way to pass the time while my husband was deployed.  Flying solo with my toddler for 10 months, my parenting style (for better or worse!) became "whatever works."  At one point I realized that making things silly was super effective at getting my toddler to comply! I began using his stuffed animals and figurines to suggest that he try his vegetables, sit on the potty, or clean up his toys.  That's when the idea for the "Elf Advice" cards was born.  Maybe the ELF could tell the kids how to behave for Santa? The cards were an instant hit!

Since that time, I've had lots of fun making other silly and sentimental products for kids and parents, including more elf-y products! I love being creative, intentional, and easing the challenges of parenting.

Like most of you, I'm just learning as I go and trying my best at this incredibly important job of raising babies. But at the end of the day, my 30,000 foot take on parenting is simple. Make your children feel safe, loved, teach them to be good people, and have some fun doing all of it!  I hope you find something here that helps you raise your kids your own way.

(I promise, you're doing it right!)